baby products Best answer on the web

Posted in: darrelrussell.com edit
08 Jan 2009
  • We are trying to determine what product characteristics distinguish upscale, downscale and middle market products in the following areas: baby carriages and strollers, high chairs, infant car seats, swathing and clothing for infants, and baby furniture such as cribs and changing tables. We need the information to design a questionnaire for consumers of these products. Help us to design our questionnaire.


  • Hi,

    I wasn't able to find what you need but this may be a start...

    Geodemographic Database Research
    http://216.239.41.104/search?q=cache:Ch9jJzIf-w4J:www.artsbrevard.org/BrevardGeoPart1.doc+consumer+infant+products+study+defined+upscale&hl=en&ie=UTF-8
    This study has a very nice table that breaks demographic groups into upscale, midscale and modest means. It is geographically limited and focused on art marketing, but it's a piece of the puzzle.

    http://www.marketresearch.com/map/prod/112867.html may be your answer, but they only provide their report for a fee.
    REPORT: The U.S. Infant, Toddler, and Preschool Market
    PUBLISHED BY: Packaged Facts
    DATE PUBLISHED: 2/1/2000
    LENGTH: 470 Pages

    About this report:

    This all-new report analyzes the $20-billion infant, toddler and preschool market. It provides comprehensive coverage of four product categories: clothing (apparel and footwear), baby care supplies (diapers, skincare and toiletries, and baby feeding accessories), juvenile furniture and nursery accessories, and toys. Included are data on market size and growth (retail sales estimates for the 1995-1999 period and forecasts through 2005) and con-sumer demographics. Assessment of the competitive situation includes profiles of major marketers and retailers.
    search terms: consumer infant products study defined upscale

    Maybe another researcher will have more luck with this topic.

    Regards,
    bcguide-ga