Bienes Raices en Mexico Best answer on the web

Posted in: darrelrussell.com edit
08 Jan 2009
  • Our website www.remaxplus.com.mx doesn't come out when you search for
    "bienes ra ces in m xico". We don't know if the keywords or the html or what is the problem. Could you help us and tell us what to do in order for it to be within the first five o the first pages that comes
    up?


  • Hi there,

    When I do a search for "bienes raices en mexico", your site comes in at about number 28.
    ://www.google.com/search?num=30&hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off&q=%22bienes+raices+en+mexico%22
    You will notice that many of the pages that rank higher than yours have a snippet of text in the results, and that snippet contains the phrase searched for. Your site doesn't have such a snippet in the results, because the phrase does not appear in the body of your page.
    Google looks at many aspects when determining ranking in search results. The best way to optimize your page for this phrase is the following:

    Have the phrase in the page title
    ---------------------------------
    You have already done this, and this is the reason why your page appears in the results, albeit at #28. If the page title is shorter, perhaps just "bienes raices en mexico" then Google will rank it higher for that phrase.

    Have the phrase in a Heading tag
    --------------------------------
    These are HTML tags like

    Heading

    . As long as you use them normally, with no more than one per paragraph on the page, then Google will rank your page higher for the words in the Heading tag. Using Cascading Style Sheets (CSS) it is possible to customize the headings and make them look more attractive.

    Have the phrase in the normal text
    ----------------------------------
    At least once, and preferably two or three times, have the phrase appear in the regular text of the page, as part of normal sentences.

    Do all three!
    -------------
    It looks suspicious having a word or phrase in the title, but not elsewhere in page. While this can happen naturally, in general a web page with useful information for web searchers will have the words that appear in the title or headings also appearing in the regular text.

    More tips
    ---------

    - Try to optimize for only one word or phrase per web page. If you want to have your site do well for other words or phrases, you need to create extra pages that are related to the words or phrases.
    - Link text makes a difference. If another site is linking to yours, rather than the link saying "Remax Plus", if possible get the link to say "bienes raices en mexico". Or at the very least, have the phrase appear next to the link.
    - Links to your page, regardless of what they say, will improve PageRank, one of the factors Google uses to determine search result ranking. Your current PageRank will be due to your listng at Yahoo. Try if you can to get listed in Open Directory as well: http://dmoz.org/World/Espa%f1ol/Pa%edses/M%e9xico/Econom%eda_y_negocios/Mercado_inmobiliario/
    Getting other sites to link to yours, especially if it is a business site, is the hardest aspect of search engine optimization, but also the aspect that pays off the best.
    - Meta tags. They are fine as they are. Search engines pay little attention to them, but they won't do any harm either.


    Merely placing the phrase in the regular page text somewhere should be enough to get your site into the top 10, although it can take up to two months for the change to happen in Google search results.
    I have covered the normal ways of achieving a higher ranking. It is a lot easier than many SEO firms would have you believe. If there is any aspect that need explaining in greater detail, just ask for a clarification and I'll get back to you.

    Best wishes,
    robertskelton-ga